نشریه مطالعات مدیریت، اقتصاد و کارآفرینی
سال یکم شماره 4 (زمستان 1399)

The process of globalization of the labor market and ease of international communication has made the graduate market a competitive market and has revealed the need for university management as a brand. Students as customers in this market are looking for organizations that meet their needs in the best possible way. Hence, universities are also seeking to satisfy their students. In fact, the high number of loyal students has become a prominent competitive advantage, which guarantees the survival of the institution and provides the field for university development in the long run. The present study investigates the impact of university performance on university brand loyalty and the effect of mediator's attitude toward university in the relationship between university performance and loyalty to college and university. This research is a descriptive - survey method is a questionnaire and a descriptive-survey method. It includes students of Islamic Azad University, Tehran North Branch. Data were collected from 381 students in the Azad University of North Tehran Branch. In this study, data analysis was done using descriptive statistics of SPSS software. The reliability of the variables is higher than Cronbach's alpha coefficient is greater than 0/7. Convergent and divergent content validity has been used. The Kolmogrov-Smirnov test was used to examine the normal variables and the equations modeling was used to test the hypotheses of the research. The results showed that the university's performance on university loyalty was positive and it was also determined that the university's performance on student's attitude toward college and university had a positive effect and attitude had a positive effect on student loyalty. At the end, there were also suggestions on improvement of university performance in order to improve students' attitude. And increase their loyalty.

The purpose of this study was  inferring situation of diffrent organizational innovation on construction companies performenc. In this research organization performance and innovation dimensions was given from compound model of Gundy and et al (2011), Wang and et al. and Elonen and et al.(2008) Theoretical  approaches. Data were collected by clustered randomized sampling method By using survey-descriptive method and by using questionnaire technique on 208 person from patented construction company’s managers and experts in installation and contrition companies congress. For computing indexes validity, quantitative and qualititative face validity(by CVR method) and for computing indexes reliability alpha cronbach index with zero to one domain were used. In multi dimensional analysis in regression analysis part, different organizational innovation showed significant influence with organizational performance variable that product innovation variable had more influence than other variables on organizational performance variable. In analyzing part by using way analysis product innovation, marketing innovation and process innovation had the most  influence and managerial/organizational and green marketing had the least  influence on organizational performance, respectively. Also, we should say that in structural analysis part product innovation , green marketing and process innovation had the most influence level and managerial/organizational variables and marketing innovation had the least influence on financial progress. At last, by using (Confirmatory factor analysis) , we should say that both organizational innovation and organizational performance variables had significant correlation with two above variables.

With the advent of the Internet, web technology is advancing rapidly day by day. The traditional version of the Web, called Web 1.0 only, had the ability to display information and users could not change it. With the advent of Web 2.0, a new form of Internet-based interaction emerged that allowed websites to interact with websites. This changed the Web platform from a static to a dynamic state. The third generation of the Internet, called Web 3.0, has emerged to turn the Internet into a large database. This article tries to compare Web 3.0 and Web 2.0, the structure and type of Web 3.0 activity and its future forecast.

The main objective of this research is to identify the impact of Learning Organization on job satisfaction and individual performance of staff in the Roads and Urban Development Mazandaran province. The study consisted of all managers and staff are Roads and Urban Development Mazandaran province using simple random sampling method, using Morgan, 118 samples were selected. The questionnaires are measuring devices that its validity was confirmed by the supervisor and several experts. After reviewing the validity and reliability, information and data are collected and analyzed using descriptive and inferential statistics were used. Method of analyzing the data, descriptive statistics (including frequency, percentage relative frequency) and inferential statistics (including Kolmogorov-Smirnov test, regression) was performed using spss software. The results indicate that the learning organization and its components (dimensions) positive impact on job satisfaction and can place significant and effective role in increasing individual performance of employees in the organization.

This study first describes knowledge management and then considers the importance of its importance in Iranian organizations. Although knowledge management has gained a lot of popularity in recent years, especially in the field of education and business, but there are still ambiguities regarding the most desirable ways to use it. This article seeks to review and present the most effective strategies for familiarizing employees with the concept of knowledge management so that it can be used in the best way in various institutions. The process of familiarizing members with the concept of knowledge management should be implemented in all stages of institutionalizing this concept in the organization and it is suggested that the steps of institutionalizing the concept of knowledge management be done by organizational leaders who have more knowledge and influence to change perceptions and behaviors.

Today, because of the development of the blockchain concept, various types of uses of this technology can be seen. Non-fungible tokens are a type of asset which can be created and traded using blockchain technology, assets which can be traded with notable safety on a decentralized database. Non-fungible tokens have also become o ne of the inseparable parts of Metaverse, which has attracted numerous investors recently. Because of the explosive growth of Web3 and entering the huge companies into this area for buying and selling assets using Non-fungible tokens in 2022, an unavoidable concept called NFT has appeared. A concept that plays a significant role in today's business world. In this paper we tried finding the economic opportunities and challenges made by NFTs by reviewing the basic and technical elements of this technology and then the commercial factors that determine NFTs' place as a new type of asset in the market.